Erreà

Erreà Sport and KSI-The Football Association of Iceland present a spectacular video celebrating the official uniform of the country’s first, historic participation in Euro 2016

Fiery passion breaks the ice for a new, incredible adventure

Erreà Sport and KSI-The Football Association of Iceland officially present today in Reykjavik the new match kit that Men’s National team will wear in France during the 2016 UEFA European Championship.

They do it with an exciting video aimed at capturing the very soul and essence of a country and a team marked by strong, intense contrasts.

We learn about the “land of ice” and its fiery heart of volcanoes and hot springs from one of the country’s outstanding players, Emil Hallfreðsson, the author of an extraordinarily powerful athletic gesture able to blaze the way for a new, extraordinary undertaking.

A shot that seems to possess the power of a geyser strikes a ball, setting it ablaze and shattering the imprisoning frozenness on the new uniform.

Ice, hesitation and anticipation are broken to pieces. It’s the moment of passion, ardour and enthusiasm.

The same qualities with which Erreà designed and manufactured the new official kit, which in its colours and stylistic details perfectly expresses what Iceland represents.

On a background as blue as the Icelandic sky, a vertical white and red strip stands out, recalling the national flag and along with it the colours of snow and fire. Inside the collar, like a signature on the skin, the words “Fyrir Island” to urge on a team that has already shown it can give any opponent all it can handle.

Erreà Sport, official technical sponsor of KSI since 2002, celebrates the first, historic participation of one of its teams in the UEFA European Championship.

With a simple, immediate message aimed at confirming the start of a new course: beneath and beyond the ice are the grit and determination to take on new and exciting challenges.

#BreakTheIce

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